Director of Strategy & Operations
Tracey joined SK+G’s direct marketing division in 2016, taking on responsibility for strategic planning and daily operations for the division. She brings over 16 years of experience in marketing, communications, media relations and special event planning having developed and implemented highly successful results-driven marketing campaigns.
Tracey thrives on developing and executing integrated marketing campaigns that reach and resonate with target audiences. Her years of experience add up to a keen knowledge in building and coordinating teams while focusing on measurable results for clients.
Over the course of her career, Tracey has managed national and global advertising campaigns for clients spanning over multiple industries including health care, gaming, hospitality, travel & tourism, health & beauty brands, nightlife and entertainment.
Tracey moved to Las Vegas in 1997. Born and raised in Boston, Massachusetts, McRae holds a bachelor’s degree in Mass Communications from Emerson College.