Jim Gentleman

Chief Strategy Officer

Jim Gentleman has spent two-plus decades marketing leading luxury and lifestyle brands ranging from destination resorts and hotel/casinos to high-end real estate and airline services.

His primary focus at SK+G is brand strategy, business development and account management. Prior to SK+G, Jim was Vice President of Marketing and Sales for Certified Airline Passenger Services (CAPS). He also led the Las Vegas Convention and Visitors Authority advertising account during his time at Las Vegas-based R&R Partners. Jim has spoken and written on numerous marketing and branding related topics, as well as panel participation at the Global Gaming Expo, G2E Institute, Hotel Food and Beverage Educational Forum (HOTFAB), and Y&R’s Global Branding Odyssey.

He received a B.A. in Broadcast Journalism and M.B.A. in Marketing from the University of Southern California. Jim’s blog on brand strategy, hospitality and entertainment marketing (A Gentleman’s Musings) can be found at agentlemansmusings.blogspot.com.