Marketing today is an intricate blend of art and science. We understand both. SK+G Direct Marketing monitors campaign engagement. Whether it's a response to an email, a Personalized URL or any other type of campaign, we measure and report on campaign performance indicators. We monitor everything from email open and click-through rates to campaign ROI based on predetermined costs. Our marketing analytics team dives into our clients' data to understand and discover patterns, trends and key points of interest that impact their bottom lines. Once there is a clear understanding of who the best customers are, we help our clients find more just like them. We go beyond just transactional or profile data to help our clients really understand their customers, and make them more profitable.