The assignmentBoyd Gaming approached SK+G for our expertise in identity design and brand storytelling to help update and refresh a tired restaurant offering at their Evengeline Downs property. The goal was to meet early and often with the Boyd team and their interior design partners to collaborate and ideate against every facet and touchpoint of the restaurant experience, and then create an unforgettable restaurant experience.
In the early 1800s, a horse the likes of which had never been seen, strode into the hearts of Louisiana race fans. He wasn’t the quickest horse around. But, what he lacked in speed, he made up for in length. And in the end, he always seemed to win by a head. Astonishingly, he won every race he ever entered.
Then, as quickly as he came onto the scene, he vanished. Leaving nothing but a long legacy of victories and an uncanny appearance that...to this day, has never been seen on the tracks again.
Part of the branding approach was to imagine and program the tavern area as a slightly different experience to the main dining area. It became a little more masculine and became a destination in its own right.”
We love to push brands into further places, such as suggesting that The Spotted Horse create their own proprietary line of hot sauce to further engage the consumer with the brand story.”