SVP Business Development, Digital Direct Marketing
Before moving to the United States fifteen years ago, Claud owned and operated successful restaurants in England. He began his career in marketing after relocating to the United States where his first post was spent launching new products for Formica Corporation. He joined SK+G’s direct marketing division in 2010 where he introduced multi-channel segmentation loyalty programs across the country for clients such as: Wolfgang Puck, Esquire Magazine, and PBS. Recently, Claud headed the team developing the multi- channel marketing platform for Konica Minolta (EngageItXMedia) that was just released at this year’s Graph Expo. Sprouting from his experience early on in the restaurant business, Claud believes that all customers should be treated as individuals with personalized preferences and desires. His ability to translate big data into real life situations and human experiences makes him an exceptional strategist in today’s multi-channel world and positioned him as a sought after speaker and industry expert at events including Print on Demand Institute, Graph Expo, Direct Marketing Association and National Association of Quick Printers.
Claud has also lent his expertise through participation in the Executive Leadership Summit Las Vegas.