Mountainside

Mountainside approached SK+G as a burgeoning luxury real estate development on Lake Tahoe’s north side. Refreshingly modern, sustainable and located directly on the popular ski slopes of Northstar Mountain, the project needed only one vital thing — a compelling brand identity and advertising to captivate Silicon Valley’s entrepreneurs, young adventurers and families.

The assignment

First and foremost, Mountainside needed an identity that set them apart from other home developments rapidly springing up in the area; a rallying cry that would define their brand’s uniquely contemporary spirit. Once that was decided upon, they would need advertising, an engaging website, collateral material to entice buyers and eventually, even interior design for their multiple sales centers on the mountain.

“Going to the mountains is going home.”

— John Muir

Manifesto

Manifesto

Manifesto

Manifesto

Manifesto

Logo

Logo

Application

In addition to a traditional print campaign, collateral pieces to gift prospective buyers, and a comprehensive property map that expertly plotted walking trails, ski slopes, biking trails and more, Mountainside also required the design and development of an immersive website. Standing apart with an intuitive, compass-based navigation, the site was designed to captivate the user with stunning photography and in-depth explorations of not only the homes and home sites themselves, but also the experiences and amenities in the surrounding area.
Collateral

Collateral

Collateral

Collateral

Collateral

Collateral

Collateral

Where the client requested conceptual ideas to set their sales centers apart, we answered with a full-on interior makeover, including original furniture design, from seating to copper light fixtures inspired by maps’ topographical lines. The pièce de résistance was the interactive mountain piece at the center of the room: using lasers from an overhead light source, buyers would be able to pinpoint exactly on the mountain where their future home sat.

Interior Design

Interior Design

Interior Design

Interior Design

Interior Design

Website

Website

Website

Website

Print

Print

Print

Print

Print

The result

The strength of the integrated campaign grabbed the attention of the modern-day adventurers the client was seeking — young tech entrepreneurs, Silicon Valley couples and eco-friendly families — quickly driving sales of built homes and homesites alike. Mountainside continues to develop new residences, building on the brand legacy we established.